Website Optimisation

Website optimization is a consultancy service aimed at enhancing the performance of existing platforms.

This service focuses on two main objectives:

  • Search Engine Optimisation (SEO)
  • Conversion Rate Optimisation (CRO)

A website that fails to generate visibility for the brand undermines the potential value of investing in high-quality content and interfaces. Similarly, a website that doesn't effectively convert visitors (by directing them to make an online purchase or book a showroom appointment) wastes any visibility obtained from other sources of traffic.

A visually appealing website that satisfies the client brand's aesthetic preferences but lacks visibility and conversions is merely an expensive digital business card.

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Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) are essential activities to transform a visually appealing website into an effective business tool that generates a positive return on investment.

For both SEO and CRO activities, there are three phases:

  • Analysis, for the identification of current problems
  • Synthesis, for the definition of possible solutions
  • Action, for the implementation of the identified solutions

Each possible solution is only proposed if it is considered reasonably implementable, taking into account the platform's tuning requirements and a cost/benefit assessment principle.

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