E-commerce Portals

The web is not just a tool for direct sales; it is also a catalyst for the significant transformation of the retail industry. While some cases may focus primarily on "selling online," such as for digital native vertical brands, established brands often aim to sell both online and in physical stores.

In fact, the technology, interfaces, and content required for successful online sales are the same elements that can generate a significant flow of Qualified Traffic to your Sales Network.

This is Velve Solutions' vision of a unified distribution model, centred around the creation of a dedicated single-brand e-commerce portal for your brand. Our aim is to seamlessly integrate the Web and Retail channels.

Velve Solutions was founded with the purpose of realising this vision of a unified distribution model. Even before the widespread discussion of multichannel or omnichannel approaches, we were already committed to effectively integrating the Web and Retail, recognising the transformative potential of the web in the Retail industry.

E-commerce B2C

The most effective method of selling is still through physical shops, and therefore, it is crucial to generate Qualified Traffic for these retail channels. However, an interesting paradox arises: the best way to create Qualified Traffic is by providing customers with the opportunity to purchase online. This may seem contradictory, but it is not. The interfaces and content that enable online sales serve as powerful tools for driving Qualified Traffic.

At the core of Velve Solutions' Digital Retail Strategy consultancy lies the principle that involving the sales network (agents and distributors) in single-brand e-commerce projects is essential for the majority of brands. By doing so, e-commerce becomes a valuable ally to Traditional Retail.

Velve Solutions is well-equipped to assist you in structuring your initiative, particularly in helping you avoid the pitfalls that others have encountered when attempting to improvise in this area.

However, if you are in the process of launching a Digital Native Vertical Brand (DNVB), it may be more appropriate to adopt a direct approach and establish a straightforward relationship with consumers. In such cases, Velve Solutions can provide valuable guidance by identifying the risks and opportunities associated with this distribution model.

E-commerce B2B

E-commerce technology is typically associated with B2C transactions, but there is also significant potential for improvement in B2B transactions.

While some companies already have B2B solutions in place, they often only receive a minimal percentage of their orders through the platform. In contrast, others have achieved 100 percent efficiency. The level of success largely depends on factors such as the product category, the Sales Network, as well as the usability and accessibility of the e-commerce tool.

Velve Solutions takes the experience gained from B2C e-commerce and applies it to the realm of B2B transactions. With our 3cad platform, we can also interface with panel processing machines.

Digitisation of Physical Stores

The most successful retail stores have always strived to strike a balance between the effectiveness and efficiency of the sales process and the enjoyable aspects of the in-store experience. With digitisation, the sales process can be standardised and centralised, enabling stores to focus more on the unique and pleasurable elements that define their brand.

Velve Solutions offers a tailored solution for digitizing physical points of sale, specifically catering to single-brand chains, flagship stores, and shop-in-shops. By implementing our solution, your points of sale can achieve a higher return on investment in display space, increased capacity, improved effectiveness and efficiency of your sales force, and seamless service continuity across time and space.

This requires the prior activation of a single-brand B2C portal, which provides access to content and product configuration interfaces.

The solution is then realised through the integration of three distinct components:

Service Design: we collaborate with your team to design an optimal User Experience for your End Customers. We refine the layout and pathways within the store, seamlessly integrating the necessary technology to enhance the customer journey into the store with a discreet yet effective presence
Hardware: We transform your flagship shop into an efficient "selling machine" by utilising readily available hardware and devices that can be purchased independently and at a cost-effective price
Platform: The front-end and back-end components of the platform are specifically structured to enable the use of the e-commerce platform within the store. It serves as a comprehensive tool for navigation, product selection, configuration, quotation, and transaction processes.

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