Info-Commerce Portals

The web serves not only as a direct sales tool but also as a catalyst for the profound transformation of the retail industry..

In some cases the objective may be focused on "selling online," particularly for Digital Native Vertical Brands. However, for established brands, the goal is often to facilitate sales both online and in physical stores.

It is worth noting that the technology, interfaces, and content required for successful online sales are also crucial in generating a significant flow of Qualified Traffic to your Sales Network..

Velve Solutions was founded with a vision to fully realise a unified distribution model. Even before the concept of multichannel or omnichannel became prevalent, we were already working towards seamlessly integrating the Web and Retail. We recognise the web as a driving force behind the fundamental transformation occurring in the Retail industry.

In the furniture industry, the current penetration of e-commerce in the overall retail sector in Italy is approximately 1-2%. While e-commerce is experiencing substantial growth in percentage terms, it is unlikely to significantly change this minority proportion compared to traditional retail in the coming years.

In traditional marketing, it was often emphasized that "location, location, location" were the three most critical factors in retail success. Today, while location still holds importance, the creation of Qualified Traffic for the Retail Network has become fundamental and of paramount importance.

In meeting this challenge, the Web, and specifically the corporate portal, plays a pivotal role.

The concept of the traditional "institutional site" has indeed evolved into the more dynamic and engaging "info-commerce portal": It is through specific portal design criteria, combined with comprehensive information, interactive interfaces, and effective category management, that businesses can achieve increased visibility, generate active customer interest, drive Qualified Traffic to their Sales Network, and directly increase turnover.

At the heart of its development is the optimisation of User Experience and User Interface, along with the conception of a Category Management plan that focuses on efficient catalogue navigation. Additionally, a brand-specific Content Strategy plays a crucial role. All of these elements are implemented within a context of complete customisation from a visual perspective, ensuring better coordination of different brand identity components.

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