Solutions for Day & Night systems

We specialise in developing Digital Distribution solutions specifically tailored for systemic furniture manufacturers, focusing on living and sleeping areas.

For manufacturers of furniture systems, it is crucial to begin with strategic consultingto establish a well-defined digital distribution strategy. This involves defining the necessary tools and resources to effectively implement the strategy, which typically includes Interfaces and Content Management solutions.

The purchasing process for day and night systems often involves multiple interactions, and traditional brick-and-mortar retail still holds a competitive advantage over e-commerce. Therefore, establishing strong Organic Visibility on Search Engines becomes crucial. This, combined with well-designed interfaces and compelling content presented on the corporate website, can generate a consistent flow of Qualified Traffic to the Sales Network.
The primary objective of an info-commerce project for a manufacturer of furniture for day and night areas is precisely to enhance brand visibility and convert this visibility into qualified traffic directed to the manufacturer's network of partner retailers.

When it comes to wall systems and wardrobes, there are inherent design and logistical complexities, especially in terms of measurement, delivery, and assembly services. However, with the right vision and dedicated technology, it is indeed possible to establish successful e-commerce projects for selling living room and bedroom furniture online.

In our services for online sales projects of living and sleeping systems, we provide consultancy to support the initiation of internal Customer Service and Transaction Management activities. Alternatively, we offer a Digital Intermediation service, allowing systemic furniture manufacturers to focus on their core specialisation, which is the production of wall units, wardrobes, beds, sideboards, and furnishing accessories.

The market for furniture systems is undoubtedly competitive, and it is relatively concentrated compared to other segments within the furniture sector. However, a systems manufacturer with the appropriate production capacity and long-term vision can, with our assistance, conceive and launch its own DNVB (Digital Native Vertical Brand). This involves creating a new brand that is purposefully designed for Digital Distribution, focusing exclusively on the furniture systems sector.

The collections of systemic furniture manufacturers are indeed complex when it comes to the material sample book. This complexity arises not only from the diverse range of materials and finishes specific to furniture, such as melamine, lacquer, wood, stone, glass, metal, and more, but also from the numerous variants found in the textile sample book for upholstered furniture.
The Material Digitisation service, along with its online publication, offers tangible benefits in terms of utilising the collection's sample book. It does not replace the physical sample book but serves as a valuable complement by making it accessible to anyone through highly realistic visual renderings. From the Digital Sample Book, texture maps can be derived, facilitating the development of photorealistic renders and supporting the functionality of graphic configurators.

Our 3cad Graphic Configurator is widely recognised as the leading solution for systemic furniture manufacturers in Italy. It offers a robust and parametric configuration tool that is highly regarded for its impressive real-time rendering capabilities and efficient management of linear elements. Furthermore, its seamless integration with the company's ERP system and CNC machines enhances workflow efficiency.

This solution not only enhances sales at systemic furniture by offering a superior user interface compared to competitors but also contributes to cost reduction in order development. It caters to both B2C and B2B scenarios, enabling the complete digitisation of the purchasing process, from the company portal to the digitisation of physical mono-brand shops.

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