Solutions for Upholstery Manufacturers

We develop Digital Distribution solutions specifically designed for manufacturers of upholstered furniture for living and sleeping areas.

For upholstered furniture manufacturers, it is crucial to begin with strategic consulting, in order to define a clear Digital Distribution strategy and the tools to implement it (typically Interfaces and Content).

The purchasing process for upholstered furniture is indeed driven by a strong experiential component, which sets it apart from other segments in the furniture sector. Therefore, it is crucial to prioritise the establishment of a robust Organic Visibility on Search Engines. This, in combination with engaging interfaces and compelling content presented on the company website, plays a pivotal role in generating a steady stream of Qualified Traffic to the Sales Network.

The objective of an info-commerce project for an upholstered furniture manufacturer is precisely this: to enhance brand visibility and convert this visibility into Qualified Traffic for its sales network of partner retailers, where the product is readily available and prepared to receive and effectively serve visiting customers.

The upholstered furniture sector is known for its emphasis on providing a unique customer experience. However, with the right vision and dedicated technology, it is possible to embark on e-commerce projects for the online sale of sofas, upholstered beds, and other related categories.

To facilitate online sales projects for upholstered furniture, we offer consultancy services for the establishment of internal Customer Service and Transaction Management activities. Alternatively, we provide a Digital Intermediation service that allows the upholstered furniture manufacturer to focus on their core specialization, which involves the production of sofas, sofa beds, beds, armchairs, chaise lounges, ottomans, and other related categories.

The upholstered furniture market is highly competitive. However, with the right production capacity and a long-term vision, a company can successfully conceive and launch its own DNVB (Digital Native Vertical Brand) with our support. This entails creating a new brand that is specifically designed for digital distribution, focusing on the upholstery sector.

The collections of bed and sofa manufacturers exhibit a unique complexity, particularly when it comes to the material sample book. The range of coverings often includes numerous options that are challenging to represent accurately, requiring specific techniques to capture the various textures and effects found in a textile or leather sample book. Moreover, the coverings play a significant role in the finished product, both in terms of their impact on the sales price and their influence on the perception and emotional appeal to the end customer.

The Material Digitisation service, along with its online publication, offers tangible benefits in terms of utilising the collection's sample book. It does not replace the physical sample book; instead, it complements it by providing accessible and highly realistic visual renderings to anyone.

Our 3cad Graphic Configurator stands out as a highly successful solution among upholstery manufacturers in Italy. It is a dedicated configurator that is parametric in nature, offering exceptional real-time rendering capabilities. With its comprehensive modularity, it enables the creation of intricate scenes featuring upholstered furniture and related accessories. The configurator seamlessly integrates with the company's management system and ERP, ensuring a smooth workflow.

This solution provides numerous benefits, including increased sales at partner retailers, thanks to its superior user interface compared to competitors. Additionally, it contributes to reducing order development costs by fostering higher adoption rates, aided by its user-friendly interface. The configurator caters to both B2C and B2B scenarios, and can even facilitate the complete digitisation of the purchasing process, spanning from the company portal to the digitisation of physical mono-brand shops.

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